As Tesla’s fortunes rise, it’s getting more and more difficult for some of its competitors to follow suit.
While many companies like Apple and Google are taking a cautious approach, the company is trying to change the conversation around how we live our lives.
Tesla CEO Elon Musk has been speaking openly about the company’s new strategy as it aims to change how we do business.
“Tesla is the only company that actually has a self-driving car,” he told The New York Times in a recent interview.
“It has a fleet of self-propelled, electric cars, but the technology for that is a decade or two out.”
Musk said that the company has “no plan to do anything” with autonomous vehicles, and that “it will take some time” before self-driven cars can “really get to market.”
“You’re talking about a product that’s more than a few years away,” he added.
“What the company wants to do is make the cars more reliable, more secure, more comfortable, more fuel-efficient, more powerful.
That’s the main thing.”
The company’s ambitious plan to change this landscape is also an important part of its strategy to be a dominant player in the automotive industry in the years to come.
“We are in a transition to a different world, but this is part of our strategy,” Musk said in the interview.
It’s no surprise, then, that Tesla has been making big changes to its strategy.
In May, the electric-car maker said it will launch its first self-parking and self-service service centers in North Carolina and Virginia, which will be the first in the United States.
And in June, the automaker unveiled a plan to build “more than 50 self-storage locations” across the country, and said it plans to spend $1 billion on self-assembly and assembly-line automation by 2021.
Tesla also said it is planning to “build more than 500 new jobs in North America by 2025.”
“We’re going to build more than 100,000 electric vehicles and we’re going start to make cars faster and more fuel efficient,” Musk told Fortune in June.
“And by 2025 we’ll have a lot more than 200,000 vehicles on the road.”
But Tesla isn’t alone in its ambitions.
In October, Toyota unveiled a new vision for how the company will change its business in the next decade.
The automaker said it would create a new, autonomous service center that will be capable of providing electric, self-charging, and self driving service.
“In the coming years, we will create a fully autonomous service that will replace the fleet of fleet-driven vehicles,” Toyota said in a statement.
“The new service center will be an autonomous self-balancing vehicle that will operate autonomously from an autonomous parking facility.”
Tesla has long been considered the leading tech company in the world, and its new strategy is expected to have major impact on the company and its future.
But as Musk has made clear, it will take time to make a difference in the lives of everyday people.
“I think we’re in a really important moment for the automotive economy,” he said in June of 2025.
“If you look at the auto industry, it has gone from zero to 300 cars in the last five years.
And that is because the industry is really, really fast.”
Musk is right.
In the years ahead, we’ll likely see more and better cars, faster speeds, more energy efficiency, and more autonomy.
Tesla, however, is still only just beginning to make significant inroads into this new industry.
The company has been working on self driving technology for more than four years, and now it’s starting to show what the company can do.
But the road ahead is long.
Musk has said that Tesla will need to focus on making “big strides” in the area of autonomous technology.
And the company hasn’t been shy about saying that its plans will take years to make in the long run.
“For the next 10 to 15 years, the auto market will continue to be driven by one or two companies, and it will continue as a closed system,” Musk wrote in an investor letter in May.
“As we move into the next generation of self driving, we are going to be looking to expand our business, not to expand it.”
The future of self driver-autonomous vehicles will be in your hands, but how will you use them?
We asked the experts to give you their take on self driver autonomy.