It’s the drink that was so popular with teens in the ’90s that now comes with a full disclaimer.
Electra, which is sold in 20 states and Puerto Rico, is made from beet juice, maple syrup, and vodka.
But while the drink was marketed as a way to celebrate the holidays and the birth of your first child, the beverage itself has long been associated with drinking and drug use.
As the beverage continues to evolve, some experts say it’s becoming less palatable.
NPR’s Ari Shapiro talks to a former employee who worked at the beverage company, who is now a social worker and author.